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Digital conformism

Brief Presentation

The most popular idea that communication technology has certain fixed effects on human interaction (technological determinism) is increasingly challenged by research showing the different effects of these media. Many theories now emphasize the reciprocal influence of technology and the social context in shaping the ways in which the medium is used (Postmes, Spears & Lee, 200). The study of the digital confomism pose a non banal challenge to the research which have to consider a wide number of aspect about the social influence in online environment (e.g. physical isolation, anonimity, identifiability) and their interactions .
The aim of this report is to show some of the latest methodology which have been used to study digital conformism in CMC, starting from classic experiment (e.g. Asch paradigm), passing through implicit social influence (e.g conversational silence) and cultural neuroscience, up to the study of social influence with non-human agents.
 Sketch presentation

Digital Conformism


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