Galaxy

In the GALAXY Lab, Gamification stands not merely as a digital pastime, but as a strategic tool to unravel the intricacies of human behavior, cognition, and interaction. Through the application of game elements and principles, we aim to decode the underlying mechanisms that drive engagement, motivation, and collaborative problem-solving in diverse societal contexts.


The unassuming "and" symbolizes the seamless integration of interdisciplinary perspectives within our research framework. GALAXY Lab thrives on synergies, combining insights from technological advancements, social sciences, and humanities to forge innovative solutions 


Lifeworlds represent the interconnected fabric of informal social influences that shape individual perceptions, experiences, and actions. GALAXY Lab acknowledges the significance of these lifeworlds, exploring their profound impact on societal dynamics and leveraging them as a catalyst for positive change.


GALAXY Lab is not confined to theoretical realms. We are driven by the imperative to translate insights into practical applications. Through applied research, we strive to create tangible solutions that address the pressing challenges of our contemporary society.


The "X and Y" signifies the expansion of our focus beyond traditional societal boundaries. GALAXY Lab aspires to contribute to the development of an extended society that transcends geographical, cultural, and ideological limits by harnesses the synergistic potential of technological progress, including virtual environments, eXtended reality, and artificial intelligence. We envision a global community bound by shared values and empowered by collective intelligence supported by technology.

International Team

Prof. Andrea Guazzini

University of Florence (Italy)

Dr. Mirko Duradoni

University of Florence (Italy)

Prof. Ruck Thawonmas

Ritsumeikan University (Japan)

Prof. Atte Oksanen

Tampere University (Finland)


Dr. Bruno Bonfá Araujo

University of Western Ontario (UWO) – Canada


Prof. Pinaki Chakraborty

Netaji Subhas University of Technology (India)

Dr. Ariela Raissa Lima Costa

Universidade São Francisco (Brazil)


Prof. Mahmaod Alrawad

King Faisal University (Saudi Arabia) and Al Hussein Bin Talal University (Jordan)


Prof. Paolo Spada

University of Southampton (United Kingdom)


Dr. Dayo Omotoso

Redeemer's University (Nigeria)


Dr. Giovanni Allegretti

University of Coimbra (Portugal)


Prof. Dian Veronika Sakti Kaloeti

Universitas Diponegoro (Indonesia)


Dr. Barbaros Bostan

Bahcesehir University (Turkey)


Dr. Sergey Tereshchenko

Federal Research Center Krasnoyarsk Science Center (Russia)


Dr. Ertuğrul Sungu

Bahcesehir University (Turkey)


Prof. Fatma Selda Oz Soysal

Dokuz Eylül University (Turkey)


Dr. Olga Malas

Universitat de Lleida (Spain)