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Aim of the course
"Giocarsi" is the master organized by Laborplay, a spin-off of the University of Florence, for all those who want to acquire knowledge and intervention methodologies based on the use of playful devices and gamification in a professional context.
It is a training program that allows you to combine the concreteness of scientific knowledge with the innovation of daily field experiences. Furthermore, in line with the scientific literature, the use of gaming and gamification in personnel selection, training, and team-building contexts leads to better results compared to traditional techniques.
Program
September
29/09/2023: Introduction and Theoretical Foundations of Game Psychology
October
06/10/2023: Psychology of Decision-Making and Game Theory
13/10/2023: Designing Engagement - Principles of Game Design
20/10/2023: Applying Gamification to Business Processes
27/10/2023: The playful relationship between brands and consumers
November
03/11/2023: The Potential of Games in Education
10/11/2023: Gamestorming
17/11/2023: Principles of Lego and Serious Play
24/11/2023: Mechanics and Dynamics: The Importance of Models
December
01/12/2023: Playing with Emotions
06/12/2023: Playing with Cognitive and Operational Skills
15/12/2023: Playing with Relationships
All 12 lessons will be held online from 4:00 PM to 7:00 PM, with a total duration of 36 hours.
Teachers
Andrea Guazzini
Associate Professor and founder of the Virthulab laboratory at the University of Florence.
Associate Professor and founder of the Virthulab laboratory at the University of Florence.
Andrea Mancini
Professor of Marketing and Advertising Psychology at the University of Florence, and founder and managing partner of Laborplay.
Professor of Marketing and Advertising Psychology at the University of Florence, and founder and managing partner of Laborplay.
Alan Mattiassi
Psychologist, scientific consultant, and researcher of neuroscience of play, gaming, and gamification. Regional representative of PlayRes, professor at the University of Udine, and a research fellow at the University of Modena. Also a member of the scientific committee of the Italian Game and Hexagonal Board Archive.
Psychologist, scientific consultant, and researcher of neuroscience of play, gaming, and gamification. Regional representative of PlayRes, professor at the University of Udine, and a research fellow at the University of Modena. Also a member of the scientific committee of the Italian Game and Hexagonal Board Archive.
Giorgio Gronchi
Researcher at the Department of Neuroscience, Psychology, Drug. Research and Child Health, Section of Psychology, and professor at the University of Florence.
Federica Colli
Work and Organizational Psychologist, Psychotherapist, and a consulting member of Laborplay.
Fabio Viola
Videogame Designer and Producer - Creative Director, Art Curator, and Museum Serial Innovator
Francesco Lutrario
Instructor, responsible for the 'Innovation, Research, and Development' area at Sicheo and member of the scientific committee of the GamificationLab at Department of Computer Science, Sapienza University of Rome.
Alberto Maestri
Director of the 'Digital Professions' Series for FrancoAngeli and Scientific Coordinator at 24Ore Business School
Nicolò Santin
CEO & Co-founder Gamindo and Tedx Speaker
Carlo Meneghetti
Toy and game designer, ludic strategist,a game author in the publishing house Headu, and a lecturer in communication theology at IUSVE in Mestre and Verona.
Toy and game designer, ludic strategist,a game author in the publishing house Headu, and a lecturer in communication theology at IUSVE in Mestre and Verona.
Elena Formica
Work psychologist and certified trainer in the Lego® Serious Play® methodology
Work psychologist and certified trainer in the Lego® Serious Play® methodology
Edoardo Parisi
CEO and Co-founder of Unipiazza and Gamifying Customer Loyalty for Local Businesses
CEO and Co-founder of Unipiazza and Gamifying Customer Loyalty for Local Businesses
Marco Segatto
Marco Segatto
Co-Founder of ProjectFun
Co-Founder of ProjectFun
Elena Gaiffi
Work psychologist and managing partner of the academic spin-off Laborplay.
Work psychologist and managing partner of the academic spin-off Laborplay.
Francesco Bocci
Creator of Video Game Therapy in Italy
Manuele Ulivieri
Work psychologist, dynamic founder and managing partner of Laborplay.
Work psychologist, dynamic founder and managing partner of Laborplay.
Mario Magnani
Work psychologist, and a founding partner of Laborplay
Work psychologist, and a founding partner of Laborplay
Dario Solina
Humanitarian Clown, Project Coordinator for Gesundheit Institute by Patch Adams (USA, Latin America), Instructor at the School for Designing a Society (USA), and founder of Say it to a Clown. Public Policy Consultant for the State of Jalisco Government (Mexico), and Director of Humanist Coordination for the 'Assessment Protocol for Institutionalized Children and Youth'
Humanitarian Clown, Project Coordinator for Gesundheit Institute by Patch Adams (USA, Latin America), Instructor at the School for Designing a Society (USA), and founder of Say it to a Clown. Public Policy Consultant for the State of Jalisco Government (Mexico), and Director of Humanist Coordination for the 'Assessment Protocol for Institutionalized Children and Youth'
Fabrizio Lonzini
Counselor AT, Coach, LEGO® SERIOUS PLAY® facilitator, and above all, a FUN Designer.
Gianni Costantino
Work psychologist and consultant HR Laborplay
Work psychologist and consultant HR Laborplay
Subscribe to the course
For more information on registration procedures and fees, please write to:
info@laborplay.com
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