T.A.R.A.V.H.
(Transdisciplinary Action Research Against Vaccine Hesitancy)
"An action-research to encourage an active and participatory
citizenship capable of supporting public reflection on vaccines"
T.A.R.A.V.H.
(Transdisciplinary Action Research Against Vaccine Hesitancy)
"An action-research to encourage an active and participatory
citizenship capable of supporting public reflection on vaccines"
Vaccine Hesitancy
Vaccine Hesitancy refers to delayed acceptance or refusal of vaccination despite the availability of vaccination services. Vaccine hesitancy is complex and context-specific, varying across time, places, and vaccines (Mac Donald, 2015).
What's causing the vaccine hesitancy? Is it misinformation, conflicting messages from experts and the media, or something else entirely?
That's where our project comes in. We're tackling vaccine hesitancy starting with the design and testing of a web-based observatory to monitor and assess this phenomenon within local communities.
Using the Extended Parallel Process Model (EPPM - Witte, Meyer & Martell, 2001; Coombs, 2020), we'll investigate how health institutions can effectively communicate with the public about vaccines, especially in times of crisis like COVID-19.
We'll provide insights on how to improve public health communication and manage effective social campaigns that address vaccine hesitancy.
TARAVH project aims to achieve 3 objectives:
The project is characterized by two levels:
The project deals with the Pillar II “Global Challenges & European Industrial Competitiveness”, Cluster 1 “Health” and Cluster 2 “Culture, Creativity and Inclusive Society" of Horizon Europe. Within the thematic priorities of PNR 2021-27, the project relates to the macro-issue “Health”.
Deliverables